The landscape of video is ready for major changes in the future years. We foresee a rise in personalized experiences, shifting beyond simple catch-up viewing. Premium models will likely persist dominant, but we might witness more experimentation with alternative pricing structures, including bund

The landscape of video viewing is poised to undergo a major transformation in the coming years . We expect a rise in interactive shows, including interactive events and personalized viewing journeys . Additionally, the trend toward shorter-form clips will continue strong , competing with traditio